Top Podcast Tracking Services by Episode Share (August 2024)

This is an archived version, the current version is here.

Now that we have a good idea of which podcast hosts are producing new podcast episodes, let’s turn our attention to third-party podcast analytics services.

These services are typically provided by a company that is not the podcast host, but can provide tracking and analytics by being specified as the underlying media file url, which then redirects back to the host. Sometimes, these services are implemented as custom prefixes (taking the original media url and adding a prefix to it), but not always.

By intercepting every episode media file request, these analytics services can provide a view that is potentially larger than what the underlying podcast host analytics can provide.

Podtrac, one of the most popular services, released some interesting data about their US download figures for September 2021.

But how representative of the entire podcast world is this data? How many podcasters use services like these?

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We already did the work of analyzing every single new podcast episode published (about 1.7 million in August 2024), identifying which podcast hosting company it belongs to.

We used the actual media file url (past any tracking redirects) to identify the host instead of the feed url domain, which can often undercount hosts that offer custom domains.

Let’s now take a look at the tracking services themselves. Of the new episodes that were published in August, how many of them included one or more of these tracking services? Some episodes had as many as nine of these redirecting trackers!

Note we can only observe “client-side” trackers. There are other podcast analytics services such as Triton Digital that receive private request logs directly from partner hosts. Like first-party podcast host analytics, the reach of these services is not measurable in a public way, and thus not included in this analysis. Some services like Podtrac provide both client-side and log-based measurement, only their client-side prefix-based measurement is available for public observation here.

First, a quick chart of the top podcast tracking services over time, based on share of new episodes every month.

Podtrac and Chartable are the clear top two trackers of new podcast episodes.

Now let’s graph the same data again, excluding them to see the others more clearly.

Overall

At least one tracker was found on 22.95% of new episodes in August, growing 8.56% from last month.

For episodes that used at least one tracker, here are the top underlying podcast hosts:

1. Spreaker 39.47%
2. Megaphone 11.54%
3. Omny Studio 10.39%
4. Simplecast 6.29%
5. Blubrry 2.89%
6. Libsyn 2.73%
7. Buzzsprout 1.92%
8. Audioboom 1.60%
9. Futuri Media 1.52%
10. Transistor 1.30%

Individual Service Rankings

And now, the full list of individual podcast analytics services ordered by new episodes published during the month of August 2024.

1. Podtrac

Podtrac was found on 14.22% of new episodes in August, growing 15.26% from last month.

Of these, 15.01% had one other tracker, 10.20% had 2 other trackers, 2.12% had 3 other trackers, 0.98% had 4 other trackers, 0.92% had 5 other trackers, 0.39% had 6 other trackers, 0.26% had 7 other trackers, and 0.03% had 8 other trackers.

18.99% also included Chartable, 11.30% also included Podsights, 5.29% also included Podscribe, 4.91% also included Adswizz, 2.43% also included Podroll, 2.07% also included Podcorn, 1.86% also included Podder, 1.55% also included Spotify, 1.54% also included Magellan AI, 0.84% also included ArtsAI, 0.77% also included Claritas, 0.73% also included OP3, 0.52% also included Gumshoe, 0.52% also included Veritonic, 0.48% also included Audiotakes, 0.43% also included Swap.fm, 0.32% also included Blubrry, 0.03% also included Feedpress, 0.02% also included CoHost Prefix, 0.02% also included Podkite, 0.02% also included United Podcasters, 0.01% also included Zencastr, 0.01% also included Médiamétrie, and 0.01% also included AdBarker.

For episodes that used Podtrac, here are the top underlying podcast hosts:

1. Spreaker 63.44%
2. Megaphone 10.80%
3. Omny Studio 7.59%
4. Simplecast 3.01%
5. Audioboom 2.42%
6. Libsyn 1.91%
7. Futuri Media 1.29%
8. Transistor 1.21%
9. Soundcloud 1.10%
10. ART19 0.90%

Spotify (Chartable, Podsights, and Ad Analytics)

At least one Spotify tracker was found on 7.45% of new episodes in August, shrinking 1.10% from last month.

Of these, 41.79% also included Podtrac, 10.57% also included Podscribe, 6.99% also included Adswizz, 4.41% also included Magellan AI, 2.51% also included Podcorn, 2.34% also included ArtsAI, 2.20% also included Podder, 2.17% also included Claritas, 2.10% also included Podroll, 1.54% also included Swap.fm, 1.42% also included Gumshoe, 1.39% also included Audiotakes, 1.30% also included OP3, 1.12% also included Veritonic, 0.73% also included Firstory, 0.37% also included Blubrry, 0.10% also included United Podcasters, 0.07% also included CoHost Prefix, 0.06% also included Podkite, 0.03% also included Zencastr, 0.03% also included AdBarker, 0.02% also included Feedpress, <0.01% also included Voxalyze, and <0.01% also included Glystn.

For episodes that used at least one Spotify tracker, here are the top underlying podcast hosts:

1. Megaphone 28.73%
2. Omny Studio 28.14%
3. Simplecast 6.05%
4. Spreaker 4.48%
5. Libsyn 4.33%
6. Buzzsprout 3.70%
7. Transistor 2.52%
8. ART19 2.37%
9. Captivate 2.26%
10. SoundOn 2.23%

2. Chartable by Spotify

Chartable was found on 6.72% of new episodes in August, shrinking 1.12% from last month.

Of these, 27.76% had one other tracker, 19.02% had 2 other trackers, 4.78% had 3 other trackers, 2.42% had 4 other trackers, 1.76% had 5 other trackers, 0.95% had 6 other trackers, 0.49% had 7 other trackers, and 0.06% had 8 other trackers.

40.15% also included Podtrac, 26.90% also included Podsights, 8.89% also included Podscribe, 6.68% also included Adswizz, 4.20% also included Spotify, 4.11% also included Magellan AI, 2.21% also included ArtsAI, 2.20% also included Podroll, 2.13% also included Claritas, 1.98% also included Podcorn, 1.97% also included Podder, 1.67% also included Swap.fm, 1.05% also included Veritonic, 0.90% also included Audiotakes, 0.89% also included Gumshoe, 0.80% also included Firstory, 0.80% also included OP3, 0.36% also included Blubrry, 0.12% also included United Podcasters, 0.07% also included CoHost Prefix, 0.06% also included Podkite, 0.03% also included Zencastr, 0.03% also included AdBarker, 0.03% also included Feedpress, 0.01% also included Voxalyze, and <0.01% also included Glystn.

For episodes that used Chartable, here are the top underlying podcast hosts:

1. Omny Studio 28.42%
2. Megaphone 26.76%
3. Simplecast 6.01%
4. Spreaker 4.77%
5. Libsyn 4.51%
6. Buzzsprout 4.00%
7. ART19 2.51%
8. Captivate 2.48%
9. SoundOn 2.47%
10. Transistor 2.11%

3. Adswizz by Pandora

Adswizz was found on 2.96% of new episodes in August, growing 4.60% from last month.

Of these, 18.55% had one other tracker, 12.73% had 2 other trackers, 2.53% had 3 other trackers, 0.98% had 4 other trackers, 0.74% had 5 other trackers, 0.51% had 7 other trackers, 0.35% had 6 other trackers, and 0.11% had 8 other trackers.

23.61% also included Podtrac, 15.19% also included Chartable, 9.88% also included Podroll, 5.44% also included Podsights, 3.33% also included Podscribe, 1.45% also included Claritas, 1.38% also included ArtsAI, 1.35% also included Magellan AI, 1.09% also included Blubrry, 1.01% also included Spotify, 0.72% also included Veritonic, 0.54% also included Podder, 0.40% also included Audiotakes, 0.26% also included Podcorn, 0.06% also included Swap.fm, 0.04% also included Gumshoe, 0.03% also included OP3, and 0.02% also included United Podcasters.

For episodes that used Adswizz, here are the top underlying podcast hosts:

1. Simplecast 44.39%
2. Futuri Media 11.81%
3. SoundStack 8.44%
4. StreamGuys 7.95%
5. NRJ-Group 6.78%
6. Omny Studio 5.77%
7. Podigee 5.06%
8. podcaster.de 1.91%
9. Nox Solutions 1.34%
10. WNYC 1.01%

4. Podsights by Spotify

Podsights was found on 2.48% of new episodes in August, growing 1.20% from last month.

Of these, 35.76% had 2 other trackers, 29.51% had one other tracker, 11.40% had 3 other trackers, 6.69% had 4 other trackers, 5.76% had 5 other trackers, 2.60% had 6 other trackers, 1.35% had 7 other trackers, and 0.16% had 8 other trackers.

72.98% also included Chartable, 64.82% also included Podtrac, 22.38% also included Podscribe, 10.68% also included Magellan AI, 6.49% also included Adswizz, 5.32% also included Claritas, 5.12% also included ArtsAI, 4.67% also included Podder, 3.44% also included Spotify, 3.33% also included Swap.fm, 3.08% also included Audiotakes, 2.98% also included Podcorn, 2.93% also included Gumshoe, 2.87% also included Podroll, 2.69% also included Veritonic, 2.47% also included OP3, 0.31% also included Blubrry, 0.23% also included United Podcasters, 0.13% also included CoHost Prefix, 0.09% also included Podkite, 0.05% also included Zencastr, 0.01% also included Feedpress, and 0.01% also included Voxalyze.

For episodes that used Podsights, here are the top underlying podcast hosts:

1. Megaphone 57.52%
2. Omny Studio 25.14%
3. Simplecast 3.34%
4. ART19 3.30%
5. Transistor 2.50%
6. Audioboom 1.37%
7. Libsyn 1.19%
8. Nox Solutions 1.13%
9. Spreaker 1.05%
10. WNYC 1.00%

5. Blubrry

Blubrry was found on 1.70% of new episodes in August, growing 2.88% from last month.

Of these, 5.64% had one other tracker, 0.97% had 2 other trackers, 0.08% had 3 other trackers, 0.07% had 4 other trackers, 0.02% had 6 other trackers, 0.01% had 7 other trackers, and 0.01% had 5 other trackers.

2.65% also included Podtrac, 1.89% also included Adswizz, 1.41% also included Chartable, 0.96% also included Feedpress, 0.45% also included Podsights, 0.30% also included Podcorn, 0.24% also included Podscribe, 0.20% also included OP3, 0.09% also included Spotify, 0.05% also included Podder, 0.05% also included Magellan AI, 0.03% also included Podroll, 0.02% also included Audiotakes, and 0.02% also included Veritonic.

For episodes that used Blubrry, here are the top underlying podcast hosts:

1. Blubrry 39.12%
2. Akamai CDN 9.42%
3. OnePlace.com 6.62%
4. LightSource 3.31%
5. Amazon S3 3.26%
6. Libsyn 2.26%
7. Soundcloud 1.72%
8. Muslim Central 1.52%
9. Internet Archive 1.37%
10. Megaphone 0.83%

6. Podscribe

Podscribe was found on 1.11% of new episodes in August, growing 9.98% from last month.

Of these, 25.03% had one other tracker, 16.78% had 2 other trackers, 16.09% had 3 other trackers, 14.21% had 4 other trackers, 13.41% had 5 other trackers, 6.14% had 6 other trackers, 3.56% had 7 other trackers, and 0.33% had 8 other trackers.

67.42% also included Podtrac, 53.58% also included Chartable, 49.73% also included Podsights, 25.87% also included Magellan AI, 14.42% also included Spotify, 14.20% also included ArtsAI, 14.12% also included Claritas, 9.14% also included Audiotakes, 8.82% also included Adswizz, 7.79% also included Podder, 6.80% also included Podcorn, 5.74% also included Veritonic, 5.47% also included Gumshoe, 3.96% also included Swap.fm, 3.79% also included OP3, 3.51% also included Podroll, 0.36% also included Blubrry, 0.28% also included United Podcasters, 0.05% also included Zencastr, 0.05% also included Feedpress, 0.02% also included CoHost Prefix, and 0.01% also included AdBarker.

For episodes that used Podscribe, here are the top underlying podcast hosts:

1. Megaphone 50.73%
2. Libsyn 16.12%
3. Simplecast 6.69%
4. Omny Studio 5.75%
5. Audioboom 4.66%
6. Transistor 3.40%
7. ART19 3.09%
8. Spreaker 3.04%
9. Nox Solutions 1.58%
10. RedCircle 1.13%

7. Podcorn by Audacy/Entercom

Podcorn was found on 0.81% of new episodes in August, growing 14.18% from last month.

Of these, 30.33% had one other tracker, 6.21% had 2 other trackers, 4.73% had 5 other trackers, 4.29% had 3 other trackers, 1.35% had 4 other trackers, 0.61% had 6 other trackers, 0.08% had 8 other trackers, and 0.07% had 7 other trackers.

36.36% also included Podtrac, 16.42% also included Chartable, 9.35% also included Podscribe, 9.11% also included Podsights, 6.75% also included OP3, 6.65% also included Gumshoe, 0.93% also included Adswizz, 0.90% also included Podder, 0.83% also included Podroll, 0.64% also included Blubrry, 0.38% also included Spotify, 0.31% also included Swap.fm, 0.28% also included Magellan AI, 0.25% also included Feedpress, 0.09% also included United Podcasters, 0.06% also included AdBarker, 0.06% also included CoHost Prefix, 0.05% also included Podkite, 0.03% also included Voxalyze, and 0.03% also included Audiotakes.

For episodes that used Podcorn, here are the top underlying podcast hosts:

1. Spreaker 21.87%
2. Buzzsprout 18.28%
3. Podomatic 13.47%
4. Libsyn 11.02%
5. Podbean 8.52%
6. Transistor 8.31%
7. Captivate 4.73%
8. Megaphone 3.27%
9. Soundcloud 2.00%
10. Omny Studio 1.69%

8. Podroll

Podroll was found on 0.45% of new episodes in August, growing 4.88% from last month.

Of these, 73.16% had 2 other trackers, 10.71% had one other tracker, 5.86% had 3 other trackers, 5.57% had 4 other trackers, 1.37% had 5 other trackers, 0.90% had 6 other trackers, 0.84% had 7 other trackers, and 0.14% had 8 other trackers.

77.43% also included Podtrac, 65.49% also included Adswizz, 33.13% also included Chartable, 15.93% also included Podsights, 8.77% also included Podscribe, 3.83% also included Swap.fm, 2.09% also included Magellan AI, 1.86% also included Claritas, 1.50% also included Podcorn, 1.50% also included Podder, 1.08% also included Gumshoe, 1.01% also included Spotify, 0.91% also included OP3, 0.64% also included ArtsAI, 0.37% also included Audiotakes, 0.28% also included CoHost Prefix, 0.24% also included United Podcasters, and 0.11% also included Blubrry.

For episodes that used Podroll, here are the top underlying podcast hosts:

1. Simplecast 64.84%
2. Megaphone 20.11%
3. Omny Studio 6.07%
4. PRX 2.99%
5. Spreaker 2.46%
6. Podbean 1.12%
7. ART19 0.88%
8. Nox Solutions 0.45%
9. Buzzsprout 0.39%
10. Transistor 0.34%

9. Spotify Ad Analytics

Spotify was found on 0.35% of new episodes in August, growing 5.25% from last month.

Of these, 45.53% had 2 other trackers, 14.10% had one other tracker, 12.98% had 3 other trackers, 8.52% had 7 other trackers, 7.24% had 6 other trackers, 6.24% had 4 other trackers, 2.46% had 5 other trackers, and 1.03% had 8 other trackers.

80.05% also included Chartable, 62.37% also included Podtrac, 45.58% also included Podscribe, 24.18% also included Podsights, 20.65% also included Magellan AI, 17.02% also included ArtsAI, 8.45% also included Adswizz, 8.15% also included Veritonic, 7.94% also included Audiotakes, 7.77% also included Claritas, 3.64% also included Gumshoe, 3.11% also included Podder, 1.28% also included Podroll, 0.88% also included Podcorn, 0.72% also included OP3, 0.42% also included Blubrry, 0.40% also included Swap.fm, and 0.08% also included United Podcasters.

For episodes that used Spotify, here are the top underlying podcast hosts:

1. Megaphone 50.79%
2. Omny Studio 13.60%
3. ART19 7.87%
4. Simplecast 6.96%
5. NPR 5.72%
6. Audioboom 3.58%
7. Spreaker 2.96%
8. Libsyn 2.85%
9. WNYC 1.66%
10. Buzzsprout 1.48%

10. Magellan AI

Magellan AI was found on 0.35% of new episodes in August, growing 6.71% from last month.

Of these, 26.00% had 5 other trackers, 24.31% had 4 other trackers, 13.61% had 3 other trackers, 13.60% had 6 other trackers, 9.62% had 7 other trackers, 6.42% had 2 other trackers, 4.26% had one other tracker, and 0.96% had 8 other trackers.

82.35% also included Podscribe, 78.91% also included Chartable, 75.57% also included Podsights, 62.38% also included Podtrac, 34.74% also included Claritas, 26.14% also included ArtsAI, 20.80% also included Spotify, 14.38% also included Veritonic, 13.98% also included Podder, 13.63% also included Audiotakes, 11.37% also included Adswizz, 2.67% also included Podroll, 2.05% also included Gumshoe, 1.11% also included Swap.fm, 0.65% also included Podcorn, 0.57% also included United Podcasters, 0.23% also included Blubrry, and 0.23% also included OP3.

For episodes that used Magellan AI, here are the top underlying podcast hosts:

1. Megaphone 61.07%
2. Simplecast 10.65%
3. Spreaker 6.97%
4. Omny Studio 6.64%
5. ART19 6.52%
6. Libsyn 6.15%
7. SoundStack 0.72%
8. Buzzsprout 0.25%
9. Blubrry 0.23%
10. Substack 0.23%

11. Podder

Podder was found on 0.35% of new episodes in August, growing 126.68% from last month.

Of these, 44.72% had one other tracker, 12.24% had 2 other trackers, 10.92% had 4 other trackers, 10.13% had 3 other trackers, 9.31% had 5 other trackers, 3.42% had 6 other trackers, 1.04% had 7 other trackers, and 0.10% had 8 other trackers.

75.91% also included Podtrac, 37.89% also included Chartable, 33.18% also included Podsights, 24.89% also included Podscribe, 14.04% also included Magellan AI, 7.89% also included Audiotakes, 5.57% also included ArtsAI, 4.61% also included Adswizz, 3.15% also included Spotify, 2.10% also included Podcorn, 1.92% also included Podroll, 1.85% also included Claritas, 1.70% also included OP3, 1.70% also included Gumshoe, 0.52% also included Podkite, 0.44% also included Veritonic, 0.39% also included United Podcasters, 0.25% also included Blubrry, 0.22% also included Swap.fm, and 0.22% also included CoHost Prefix.

For episodes that used Podder, here are the top underlying podcast hosts:

1. Audioboom 44.55%
2. Megaphone 36.34%
3. Simplecast 4.93%
4. Omny Studio 4.14%
5. Transistor 3.37%
6. ART19 1.50%
7. Buzzsprout 1.40%
8. Captivate 1.26%
9. Spreaker 0.96%
10. Substack 0.49%

12. OP3 (the Open Podcast Prefix Project)

OP3 was found on 0.19% of new episodes in August, shrinking 4.65% from last month.

Of these, 22.25% had one other tracker, 19.27% had 5 other trackers, 8.71% had 2 other trackers, 8.25% had 3 other trackers, 5.52% had 4 other trackers, 2.76% had 6 other trackers, 0.18% had 8 other trackers, and 0.12% had 7 other trackers.

53.72% also included Podtrac, 31.62% also included Podsights, 28.29% also included Podcorn, 28.04% also included Gumshoe, 27.92% also included Chartable, 21.85% also included Podscribe, 3.07% also included Podder, 2.09% also included Podroll, 1.76% also included Blubrry, 1.31% also included Spotify, 0.42% also included Magellan AI, 0.39% also included Adswizz, 0.27% also included Claritas, 0.27% also included Feedpress, 0.24% also included Swap.fm, 0.18% also included CoHost Prefix, 0.15% also included Audiotakes, and 0.15% also included ArtsAI.

For episodes that used OP3, here are the top underlying podcast hosts:

1. Transistor 37.00%
2. Houston Public Media 8.25%
3. Megaphone 5.64%
4. Captivate 4.28%
5. Buzzsprout 4.19%
6. Spreaker 3.43%
7. Podhome 2.76%
8. Podbean 2.49%
9. RSS Blue 2.00%
10. LetsCast.fm 1.97%

13. ArtsAI

ArtsAI was found on 0.18% of new episodes in August, growing 10.21% from last month.

Of these, 20.81% had 5 other trackers, 20.17% had 7 other trackers, 18.95% had 6 other trackers, 14.47% had 4 other trackers, 13.64% had 3 other trackers, 8.74% had 2 other trackers, 1.82% had 8 other trackers, and 1.34% had one other tracker.

86.30% also included Podscribe, 80.86% also included Chartable, 69.17% also included Podsights, 65.46% also included Podtrac, 49.90% also included Magellan AI, 32.75% also included Spotify, 29.45% also included Claritas, 22.28% also included Adswizz, 21.90% also included Veritonic, 18.50% also included Audiotakes, 10.60% also included Podder, 2.05% also included Swap.fm, 1.57% also included Podroll, 0.16% also included OP3, and 0.16% also included Gumshoe.

For episodes that used ArtsAI, here are the top underlying podcast hosts:

1. Megaphone 39.05%
2. Omny Studio 16.23%
3. Simplecast 13.92%
4. ART19 9.70%
5. Audioboom 9.60%
6. Nox Solutions 7.11%
7. Libsyn 1.70%
8. SoundStack 1.09%
9. Substack 0.86%
10. Spreaker 0.48%

14. Claritas

Claritas was found on 0.18% of new episodes in August, growing 0.35% from last month.

Of these, 32.51% had 5 other trackers, 22.24% had 6 other trackers, 17.05% had 4 other trackers, 10.37% had 7 other trackers, 5.63% had 3 other trackers, 5.23% had one other tracker, and 4.71% had 2 other trackers.

88.25% also included Podscribe, 80.06% also included Chartable, 73.91% also included Podsights, 68.18% also included Magellan AI, 61.47% also included Podtrac, 30.27% also included ArtsAI, 23.99% also included Adswizz, 16.52% also included Veritonic, 15.37% also included Spotify, 4.64% also included Podroll, 3.62% also included Podder, 1.18% also included Swap.fm, 0.30% also included OP3, 0.26% also included Audiotakes, and 0.26% also included Gumshoe.

For episodes that used Claritas, here are the top underlying podcast hosts:

1. Megaphone 49.72%
2. Simplecast 18.72%
3. ART19 9.38%
4. Omny Studio 8.29%
5. Nox Solutions 5.82%
6. Libsyn 5.13%
7. SoundStack 1.12%
8. Spreaker 0.79%
9. Buzzsprout 0.46%
10. Substack 0.23%

15. Feedpress

Feedpress was found on 0.14% of new episodes in August, shrinking 4.19% from last month.

Of these, 15.62% had one other tracker, and 1.35% had 2 other trackers.

11.41% also included Blubrry, 3.27% also included Podtrac, 1.39% also included Podcorn, 1.27% also included Chartable, 0.41% also included Podscribe, 0.37% also included OP3, and 0.20% also included Podsights.

For episodes that used Feedpress, here are the top underlying podcast hosts:

1. Feedpress 58.94%
2. Libsyn 10.51%
3. NPR 5.36%
4. Blubrry 3.97%
5. Podbean 2.94%
6. Spotify for Podcasters 2.70%
7. iVoox 1.23%
8. RSS.com 1.15%
9. Fireside 0.98%
10. Buzzsprout 0.98%

16. Gumshoe

Gumshoe was found on 0.12% of new episodes in August, growing 5.57% from last month.

Of these, 34.84% had 5 other trackers, 15.26% had 4 other trackers, 12.60% had one other tracker, 12.31% had 3 other trackers, 12.12% had 2 other trackers, 3.71% had 6 other trackers, 0.29% had 8 other trackers, and 0.19% had 7 other trackers.

60.03% also included Podtrac, 58.84% also included Podsights, 49.33% also included Podscribe, 48.34% also included Chartable, 43.92% also included OP3, 43.68% also included Podcorn, 10.41% also included Spotify, 5.80% also included Magellan AI, 4.80% also included Podder, 3.90% also included Podroll, 2.04% also included Audiotakes, 1.00% also included Adswizz, 0.81% also included United Podcasters, 0.67% also included Swap.fm, 0.38% also included Claritas, 0.38% also included Veritonic, 0.29% also included CoHost Prefix, and 0.24% also included ArtsAI.

For episodes that used Gumshoe, here are the top underlying podcast hosts:

1. Transistor 44.20%
2. Megaphone 27.66%
3. ART19 18.49%
4. Spreaker 5.94%
5. RedCircle 1.28%
6. Simplecast 1.24%
7. Audioboom 0.33%
8. Podbean 0.19%
9. Substack 0.19%
10. LiveWriters 0.19%

17. Swap.fm

Swap.fm was found on 0.12% of new episodes in August, growing 83.35% from last month.

Of these, 36.71% had 3 other trackers, 21.68% had 2 other trackers, 19.84% had 4 other trackers, 12.75% had one other tracker, 2.53% had 5 other trackers, 2.38% had 6 other trackers, 1.54% had 7 other trackers, and 0.25% had 8 other trackers.

94.74% also included Chartable, 69.79% also included Podsights, 51.54% also included Podtrac, 37.25% also included Podscribe, 14.43% also included Podroll, 3.27% also included Magellan AI, 3.17% also included ArtsAI, 2.13% also included Podcorn, 1.79% also included Claritas, 1.59% also included Adswizz, 1.19% also included Spotify, 1.19% also included United Podcasters, 0.69% also included Veritonic, 0.69% also included Gumshoe, 0.64% also included Podder, 0.55% also included Audiotakes, 0.40% also included OP3, and 0.20% also included Zencastr.

For episodes that used Swap.fm, here are the top underlying podcast hosts:

1. Megaphone 86.61%
2. Omny Studio 7.24%
3. PRX 2.08%
4. ART19 1.79%
5. Nox Solutions 1.39%
6. LiveWriters 0.69%
7. WNYC 0.20%

18. Audiotakes

Audiotakes was found on 0.11% of new episodes in August, growing 24.19% from last month.

Of these, 30.77% had 4 other trackers, 19.38% had 3 other trackers, 19.28% had 5 other trackers, 16.51% had 6 other trackers, 5.54% had 2 other trackers, 3.33% had one other tracker, and 2.62% had 7 other trackers.

89.03% also included Podscribe, 66.56% also included Podsights, 59.90% also included Podtrac, 52.62% also included Chartable, 41.69% also included Magellan AI, 29.64% also included ArtsAI, 24.46% also included Spotify, 24.05% also included Podder, 10.36% also included Adswizz, 4.41% also included Veritonic, 2.21% also included Gumshoe, 1.44% also included Podroll, 1.38% also included United Podcasters, 0.56% also included Swap.fm, 0.41% also included Claritas, 0.26% also included Blubrry, 0.26% also included OP3, and 0.21% also included Podcorn.

For episodes that used Audiotakes, here are the top underlying podcast hosts:

1. Megaphone 38.10%
2. Audioboom 29.74%
3. Libsyn 12.51%
4. Simplecast 8.41%
5. Spreaker 3.18%
6. Nox Solutions 2.36%
7. Omny Studio 2.31%
8. ART19 1.64%
9. Substack 1.54%
10. Captivate 0.21%

19. Veritonic

Veritonic was found on 0.08% of new episodes in August, growing 14.62% from last month.

Of these, 33.96% had 7 other trackers, 20.33% had 6 other trackers, 14.45% had 4 other trackers, 8.99% had 2 other trackers, 8.71% had 5 other trackers, 7.61% had 3 other trackers, and 3.94% had 8 other trackers.

86.72% also included Podtrac, 82.99% also included Chartable, 78.42% also included Podsights, 75.38% also included Podscribe, 59.34% also included Magellan AI, 47.30% also included ArtsAI, 34.72% also included Claritas, 33.89% also included Spotify, 25.03% also included Adswizz, 5.95% also included Audiotakes, 1.80% also included Podder, 0.97% also included Swap.fm, 0.55% also included Gumshoe, and 0.35% also included Blubrry.

For episodes that used Veritonic, here are the top underlying podcast hosts:

1. Megaphone 65.01%
2. Simplecast 20.82%
3. Audioboom 4.22%
4. Nox Solutions 3.73%
5. ART19 2.97%
6. Omny Studio 1.80%
7. Libsyn 0.69%
8. Buzzsprout 0.28%
9. Podbean 0.21%
10. Soundcloud 0.21%

20. Médiamétrie

Médiamétrie was found on 0.08% of new episodes in August, shrinking 10.30% from last month.

Of these, 2.12% had one other tracker.

2.12% also included Podtrac.

For episodes that used Médiamétrie, here are the top underlying podcast hosts:

1. Radio France Internationale 37.94%
2. Ausha 33.00%
3. Monte Carlo Doualiya 26.16%

21. Firstory

Firstory was found on 0.07% of new episodes in August, growing 1.56% from last month.

Of these, 80.65% had one other tracker.

80.65% also included Chartable.

For episodes that used Firstory, here are the top underlying podcast hosts:

1. SoundOn 100.00%

22. United Podcasters

United Podcasters was found on 0.01% of new episodes in August, growing 19.49% from last month.

Of these, 25.40% had one other tracker, 23.81% had 3 other trackers, 16.93% had 5 other trackers, 8.99% had 2 other trackers, 4.76% had 6 other trackers, 4.23% had 4 other trackers, and 2.65% had 8 other trackers.

69.84% also included Chartable, 50.79% also included Podsights, 28.57% also included Podscribe, 24.87% also included Podtrac, 17.99% also included Magellan AI, 14.29% also included Audiotakes, 12.70% also included Swap.fm, 12.17% also included Podder, 9.52% also included Podroll, 8.99% also included Gumshoe, 6.88% also included Podcorn, 4.23% also included Adswizz, 2.65% also included Spotify, and 2.65% also included Zencastr.

For episodes that used United Podcasters, here are the top underlying podcast hosts:

1. Megaphone 54.50%
2. Libsyn 14.29%
3. ART19 8.99%
4. RedCircle 7.94%
5. Simplecast 4.23%
6. Spreaker 3.70%
7. Castos 2.12%
8. Spotify for Podcasters 2.12%
9. Amazon CloudFront 1.06%
10. Podbean 1.06%

23. Podkite

Podkite was found on 0.01% of new episodes in August, growing 7.42% from last month.

Of these, 24.86% had one other tracker, 13.87% had 4 other trackers, 5.78% had 2 other trackers, 4.05% had 5 other trackers, and 1.73% had 3 other trackers.

41.62% also included Chartable, 31.79% also included Podtrac, 21.97% also included Podsights, 17.92% also included Podder, and 4.05% also included Podcorn.

For episodes that used Podkite, here are the top underlying podcast hosts:

1. Buzzsprout 28.32%
2. Transistor 24.86%
3. Podbean 12.14%
4. Captivate 9.83%
5. Megaphone 8.09%
6. Simplecast 5.78%
7. Pinecast 5.20%
8. Microsoft Azure Blob Storage 2.89%
9. Spreaker 2.89%

24. Zencastr

Zencastr was found on 0.01% of new episodes in August, shrinking 5.56% from last month.

Of these, 13.07% had one other tracker, 11.11% had 2 other trackers, 3.27% had 5 other trackers, 1.96% had 4 other trackers, and 1.31% had 6 other trackers.

22.22% also included Chartable, 20.26% also included Podtrac, 12.42% also included Podsights, 6.54% also included Podscribe, 3.27% also included United Podcasters, and 2.61% also included Swap.fm.

For episodes that used Zencastr, here are the top underlying podcast hosts:

1. Megaphone 35.95%
2. Buzzsprout 19.61%
3. Podbean 14.38%
4. RSS.com 11.76%
5. Simplecast 5.88%
6. Spreaker 4.58%
7. Pinecast 3.27%
8. PodServe.fm 2.61%
9. Soundcloud 1.96%

25. CoHost Prefix

CoHost Prefix was found on 0.01% of new episodes in August, shrinking 0.18% from last month.

Of these, 43.24% had 3 other trackers, 22.52% had one other tracker, 6.31% had 2 other trackers, 5.41% had 4 other trackers, and 5.41% had 8 other trackers.

76.58% also included Chartable, 50.45% also included Podtrac, 50.45% also included Podsights, 18.92% also included Podroll, 11.71% also included Podder, 7.21% also included Podcorn, 5.41% also included OP3, 5.41% also included Gumshoe, and 3.60% also included Podscribe.

For episodes that used CoHost Prefix, here are the top underlying podcast hosts:

1. Megaphone 45.95%
2. Captivate 15.32%
3. Transistor 8.11%
4. Libsyn 6.31%
5. Podbean 6.31%
6. Buzzsprout 6.31%
7. Omny Studio 6.31%
8. Spreaker 4.50%
9. Simplecast 0.90%

26. AdBarker

AdBarker was found on <0.01% of new episodes in August, shrinking 12.83% from last month.

Of these, 34.43% had 2 other trackers, 19.67% had one other tracker, and 3.28% had 4 other trackers.

52.46% also included Chartable, 32.79% also included Podtrac, 13.11% also included Podcorn, and 3.28% also included Podscribe.

For episodes that used AdBarker, here are the top underlying podcast hosts:

1. Libsyn 52.46%
2. Captivate 14.75%
3. Buzzsprout 14.75%
4. AdBarker 8.20%
5. Megaphone 4.92%
6. Simplecast 3.28%
7. Fireside 1.64%

27. Voxalyze

Voxalyze was found on <0.01% of new episodes in August, shrinking 12.15% from last month.

Of these, 43.75% had one other tracker, and 18.75% had 2 other trackers.

37.50% also included Chartable, 25.00% also included Podcorn, and 18.75% also included Podsights.

For episodes that used Voxalyze, here are the top underlying podcast hosts:

1. Buzzsprout 50.00%
2. Podbean 18.75%
3. Megaphone 18.75%
4. Podcast.co 12.50%

28. Glystn

Glystn was found on <0.01% of new episodes in August, shrinking 16.55% from last month.

Of these, 100.00% had one other tracker.

100.00% also included Chartable.

For episodes that used Glystn, here are the top underlying podcast hosts:

1. Simplecast 100.00%

Analysis by John Spurlock

Thanks to the Podcast Index and other sources, for giving us signals of when to check for new episodes in public podcasts.

And thanks to the Open Podcast Analytics Working Group for maintaining a list of media url patterns and analytics services patterns. We’ve incorporated these patterns along with some of our own to come up with the host and analytics service identification and metadata for this ranking.

Updated 2024-09-01, with data for the month of August 2024.

Updated 2024-08-01, with data for the month of July 2024.

Updated 2024-07-01, with data for the month of June 2024.

Updated 2024-06-01, with data for the month of May 2024.

Updated 2024-05-01, with data for the month of April 2024.

Updated 2024-04-01, with data for the month of March 2024.

Updated 2024-03-02, with data for the month of February 2024.

Updated 2024-02-02, with data for the month of January 2024.

Updated 2024-01-01, with data for the month of December 2023.

Updated 2023-12-03, with data for the month of November 2023.

Updated 2023-11-02, with data for the month of October 2023. Improved accuracy in observing Spotify for Podcasters podcasts: more S4P new episodes leads to lower share of prefixed episodes overall.

Updated 2023-10-01, with data for the month of September 2023. Improved accuracy in observing Spotify for Podcasters podcasts: more S4P new episodes leads to lower share of prefixed episodes overall.

Updated 2023-09-01, with data for the month of August 2023.

Updated 2023-08-01, with data for the month of July 2023.

Updated 2023-07-01, with data for the month of June 2023. Includes new Spotify Ad Analytics prefix launched in June.

Updated 2023-06-01, with data for the month of May 2023.

Updated 2023-05-04, with data for the month of April 2023.

Updated 2023-04-01, with data for the month of March 2023.

Updated 2023-03-01, with data for the month of February 2023.

Updated 2023-02-01, with data for the month of January 2023.

Updated 2023-01-01, with data for the month of December 2022.

Updated 2022-12-01, with data for the month of November 2022.

Updated 2022-11-02, with data for the month of October 2022.

Updated 2022-10-03, with data for the month of September 2022.

Updated 2022-09-01, with data for the month of August 2022.

Updated 2022-08-01, with data for the month of July 2022.

Updated 2022-07-01, with data for the month of June 2022.

Updated 2022-06-01, with data for the month of May 2022.

Updated 2022-05-01, with data for the month of April 2022.

Updated 2022-04-05, RSS Podcasting is now known as RSS.com.

Updated 2022-04-03, with data for the month of March 2022 and a new graph.

Updated 2022-03-03, with data for the month of February 2022, added AdBarker.

Updated 2022-02-19, added new overall breakdowns of how many new episodes use at least one tracker, and how many use at least one Spotify-owned tracker.

Updated 2022-02-08, with data for the month of January 2022.

Updated 2022-01-10, was missing data for December 31, now fixed.

Updated 2022-01-07, with data for the month of December 2021.

Updated 2021-12-04, with data for the month of November 2021.

Updated 2021-11-18, added Backtracks.

Updated 2021-11-14, with data for the month of October 2021.

Updated 2021-10-21: Added Adswizz and tweaked the host identification to choose the last known host in the redirect chain instead of the first, in an attempt to better capture customer-driven host migrations.

Updated 2021-10-14: Added a section about how direct server-to-server analytics integrations are not publically visible, and thus out of scope.

Updated 2021-10-13: Removed Podtrac as a host under itself, even when it is the last media file url in the redirect chain.

Previous versions:

• Podcast Tracker Rankings by Episode Share (July 2024)
• Podcast Tracker Rankings by Episode Share (June 2024)
• Podcast Tracker Rankings by Episode Share (May 2024)
• Podcast Tracker Rankings by Episode Share (April 2024)
• Podcast Tracker Rankings by Episode Share (March 2024)
• Podcast Tracker Rankings by Episode Share (February 2024)
• Podcast Tracker Rankings by Episode Share (January 2024)
• Podcast Tracker Rankings by Episode Share (December 2023)
• Podcast Tracker Rankings by Episode Share (November 2023)
• Podcast Tracker Rankings by Episode Share (October 2023)
• Podcast Tracker Rankings by Episode Share (September 2023)
• Podcast Tracker Rankings by Episode Share (August 2023)
• Podcast Tracker Rankings by Episode Share (July 2023)
• Podcast Tracker Rankings by Episode Share (June 2023)
• Podcast Tracker Rankings by Episode Share (May 2023)
• Podcast Tracker Rankings by Episode Share (April 2023)
• Podcast Tracker Rankings by Episode Share (March 2023)
• Podcast Tracker Rankings by Episode Share (February 2023)
• Podcast Tracker Rankings by Episode Share (January 2023)
• Podcast Tracker Rankings by Episode Share (December 2022)
• Podcast Tracker Rankings by Episode Share (November 2022)
• Podcast Tracker Rankings by Episode Share (October 2022)
• Podcast Tracker Rankings by Episode Share (September 2022)
• Podcast Tracker Rankings by Episode Share (August 2022)
• Podcast Tracker Rankings by Episode Share (July 2022)
• Podcast Tracker Rankings by Episode Share (June 2022)
• Podcast Tracker Rankings by Episode Share (May 2022)
• Podcast Tracker Rankings by Episode Share (April 2022)
• Podcast Tracker Rankings by Episode Share (March 2022)
• Podcast Tracker Rankings by Episode Share (February 2022)
• Podcast Tracker Rankings by Episode Share (January 2022)
• Podcast Tracker Rankings by Episode Share (December 2021)
• Podcast Tracker Rankings by Episode Share (November 2021)
• Podcast Tracker Rankings by Episode Share (October 2021)
• Podcast Tracker Rankings by Episode Share (September 2021)

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