Libsyn, one of the largest podcast hosting companies by episode volume, provides raw data every month (in their podcast The Feed) about the most common apps it sees when serving podcasts for its customers.
We’ve listened to every episode since the switch over to their current stats system (Oct 2017) and collected the numbers in order to present them in visual form.
First, a breakdown of download share by mobile aggregator app:
¹ “The Apple Podcasts app, iTunes, and the Apple podcast ecosystem” Likely includes AppleCoreMedia, thus an overrepresentation of the Apple-specfic app share.
² “Mobile aggregator apps not from Spotify, Stitcher, or Apple”
We’re missing user agent data for Aug 2019, Nov 2019, Jan 2022, and Feb 2022. If anyone can point us to Libsyn user agent data for any of those months, give us a heads up.
Zooming in on mobile aggregator app download share for the smaller apps:
Libsyn does not usually provide exact values for apps below 1% share, only their ranking position. Our values for these reflect conservative estimates maintaining the stated order, but likely less than the actual share.
Now, since Libsyn provides a download share ranking order for apps every month, let’s visualize the ranking positions themselves over time:
Libsyn also provides raw numbers every month breaking down download share by device type and country:
We’re missing country data for Aug 2019 and Nov 2019. If anyone can point us to Libsyn country data for any of those months, give us a heads up.
Libsyn does not usually provide exact values for countries below 1% share, only their ranking position. Our values for these reflect conservative estimates maintaining the stated order, but likely less than the actual share.
Next, Libsyn provides raw numbers every month about how many downloads an episode needs in the first 30 days to be in the top x% of Libsyn shows.
They also give an Adjusted Mean number where they throw out the top 0.5% of downloads and any episode with 3 or less downloads.
We’ll present them here on the same graph:
We’re missing median and mean data for Dec 2017. If anyone can point us to Libsyn median and mean data for this month, give us a heads up.
And finally, the percentage of episodes that receive 5000 downloads or more. This is the threshold download number some advertisers look for when determining campaigns.
Data provided by Libsyn, collected and visualized by John Spurlock.
Special thanks goes out to Nathan Gathright, who gave us the idea of relistening to all of these episodes in the first place.
Updated 2022-06-14, with latest median and mean data as of Episode 220.
Updated 2022-06-02, with latest country and user agent data as of Episode 219, and added iOS / Android ratio chart.
Updated 2022-05-16, with latest median and mean data as of Episode 218.
Updated 2022-04-19, with latest country and user agent data as of Episode 216.
Updated 2022-04-05, with latest median and mean data as of Episode 215.
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